The New
Old School

Photo: Andy Best

Treeline Outdoors walks the line between innovation and old school, blending new technologies with the simplicity and nostalgia of yesteryear.

Photo: Andy Best

Photo: Andy Best

Photo: Andy Best

CHALLENGE

We worked with the Treeline from the very beginning with strategy and brand. A new company with a high consideration product, the challenge was to build trust and demonstrate an authentic brand committed to quality.

Photo: Hank White Co


Photo: Andy Best

Photo: Andy Best


Treeline Outdoors Label Design by Hank White Co.

Approach

In order to quickly build brand confidence we designed several products to compliment their flagship line of Roof Top Tents: axes, socks, hats, knives, enamelware and more. These products demonstrated to their audience a commitment to quality and craftsmanship. It allowed fans to buy-in to the lifestyle without having to spend thousands on their tents. A responsive branding system was created to adapt to the wide array of products.

Treeline Raglans designed by Hank White Co
Treeline Axes

Treeline Outdoors Roof-Top Tent

Photo: Hank White Co.

    Services:
  • Brand Strategy
  • Creative Direction
  • E-Commerce
  • Packaging
  • Photography