The New
Old School
Photo: Andy Best
Treeline Outdoors walks the line between innovation and old school, blending new technologies with the simplicity and nostalgia of yesteryear.
Photo: Andy Best
Photo: Andy Best
CHALLENGE
We worked with the Treeline from the very beginning with strategy and brand. A new company with a high consideration product, the challenge was to build trust and demonstrate an authentic brand committed to quality.
Photo: Hank White Co
Photo: Andy Best
Approach
In order to quickly build brand confidence we designed several products to compliment their flagship line of Roof Top Tents: axes, socks, hats, knives, enamelware and more. These products demonstrated to their audience a commitment to quality and craftsmanship. It allowed fans to buy-in to the lifestyle without having to spend thousands on their tents. A responsive branding system was created to adapt to the wide array of products.
Photo: Hank White Co.