Food from here

Photo: Leila Kwok - leilalikes.com

Photo: Leila Kwok - leilalikes.com

Intro
Olo is a restaurant in Victoria BC that believes in sustainable farming practices, seasonality, and knowing the stories of its’ growers and suppliers. It’s cuisine is made of ingredients that come from the local surroundings: the terroir of Vancouver Island. Food harvested from the sea, produced on a farm, and foraged in the wild.
Photo: Leila Kwok - leilalikes.com

Photo: Leila Kwok - leilalikes.com

CHALLENGE
We worked with the Olo team to find a way to visually articulate these three elements also to imply the somewhat unusual idea of terroir applied to food.
Photo: Leila Kwok - leilalikes.com

Photo: Leila Kwok - leilalikes.com

Photo: Leila Kwok - leilalikes.com

Photo: Leila Kwok - leilalikes.com

Photo: Leila Kwok - leilalikes.com

Photo: Leila Kwok - leilalikes.com

Approach
Three elements represent Farm, Sea, and Wild. They are are expressed through colour and illustration. These symbols work together in various ways to imbue the concept of terroir.
Photo: Leila Kwok - leilalikes.com

Photo: Leila Kwok - leilalikes.com

Photo: Leila Kwok - leilalikes.com

Photo: Leila Kwok - leilalikes.com

Photo: Leila Kwok - leilalikes.com

Photo: Leila Kwok - leilalikes.com

Photo: Leila Kwok - leilalikes.com

Photography: Leila Kwok - leilalikes.com
    Services:
  • Art Direction
  • Branding
  • Label