for unordinary humans
Andronyk Jewelry walks a line between ancient and futuristic, organic and architectural, delicate and substantial. We created a brand system and an e-commerce store.
Andronyk Jewelry grew out of an Etsy based business. The founder came to us seeking to pursue the high-end wedding fashion market. Andronyks’ unique pieces needed specialized branding that spoke to its hand-made, high art sensibilities.
In the discovery phase it became clear that a mark that was distinct and exclusive was required. It needed to be extremely versatile, functioning well at extremely small sizes. With this in mind we created an abstract mark that suggested the letter ʻA’ while also describing other key brand elements: ancient and futuristic, organic and architectural, delicate and substantial. With branding complete we set about designing and creating a custom Shopify store.