Client
Century Group
Project
Southlands Grange Centre
for Farming & Food
Roles
— Brand & Strategy
— Naming
— Web & Ecommerce
— UI/UX
— Wayfinding & Signage
Southlands Grange Centre for Farming & Food celebrates farming through events and programs while promoting a food culture that values taste, tradition, sustainability and the land itself. Located in the new community of Southlands, Tsawwassen, Southlands Grange was created to integrate the surrounding farmlands into the community.
"If we can create a place where farming and food could energize a neighborhood then, in a modern sense, we can re-establish something we lost." - Sean Hodgins, CEO Century Group
We led the in-house team and stakeholders through a discovery process to un-earth and clarify the mission of Southlands Grange. We then created a brand experience that communicated these ethos across marketing, web, print, signage, and advertising.
The lands of Southlands have been farmed for generations. Understanding the history of the lands was essential to understanding how Southlands Grange came to be. Bringing clarity to the brand meant ensuring that the message was not just clear but accurate from an ecological and agricultural perspective.
We led a discovery process that explored the many facets of the organization: its ethos, objectives, challenges and opportunities for communication
