Branding by Hank White Co

The New Old School.

Photo: Andy Best

Photo: Andy Best

Photo: Andy Best

Photo: Andy Best

Treeline Skookumchuck Socks Designed by Hank White Co.

Treeline Skookumchuck Socks Designed by Hank White Co.

Treeline Axes product design by Hank White Co.

Treeline knives - Photo by: Hank White Co

Photo by: Hank White Co

Treeline Outdoors walks the line between innovation and old school, blending new technologies with the simplicity and nostalgia of yesteryear.

The Mountain is Calling.

Double-Milky photo by Andy Best

Photo by Andy Best

The Treeline brand that we have managed since 2013 has influenced and seen the rise of trends that it has played a key role in setting.

Logo design by Hank White Co.

We designed some of Treeline’s best selling products. We created a branding system for their patented line of Roof Top tents.

Treeline Enamelware Designed by Hank White Co.

Treeline Enamelware Designed by Hank White Co.

Treeline RTT product design by Hank White Co

Photo: Hank White Co.

Treeline Sock design by Hank White Co.Treeline Outdoors Photo: Hank White Co.

We created labels and packaging. We handled product photography. We designed and built a responsive e-commerce site.

Treeline Outdoors label design by Hank White Co
Treeline Outdoors Label Design by Hank White Co.
Ecommerce website design by Hank White Co.

We collaborate and create products. Brand strategy is key to Treeline’s success. It plays a central role in every product.

Treeline 2013
Treeline camp hat design by Hank White Co. Photo: Kylie Fly

Photo: Kylie Fly

Treeline Raglans designed by Hank White Co. photo: Andy Best

Photo: Andy Best

Treeline Raglans designed by Hank White Co

Treeline camp hat design by Hank White Co. Photo: Kylie Fly

Photo: Kylie Fly

Treeline Sleeping bag design by Hank White Co.

Treeline Outdoors Roof-Top Tent

Photo: Hank White Co.

  • Services:
  • Branding
  • E-Commerce
  • Photography
  • Product
  • Strategic Consulting

© 2017 Hank White Co. All Rights Reserved.