The Mechanics
of Adventure

Photo: Hank White Co.

Photo: Hank White Co.

The Gear Shop sells performance equipment for vehicles and humans. They’re specialists in outfitting everyday vehicles for extreme adventure.

Photo: Graeme Owsianski

Photo: Graeme Owsianski

The Gear Shop

The Gear Shop came to us frustrated by being unable to express who they are and what they’re capable of. We christened them “Adventure Mechanics”. A double entendre that references the logistics and preparation required for adventure, and the automotive technicians themselves.

We refined their brand and created a responsive e-commerce site to showcase their variety of equipment and skills.

Adventure Mechanics.

Photo: Graeme Owsianski

Photo: Graeme Owsianski

  • Services:
  • Branding
  • E-Commerce

© 2017 Hank White Co. All Rights Reserved.